Online Shop

Sweetheart Brooches

Sweetheart brooches are small brooches depicting the regimental crest or other service crest of a soldier, sailor or airman, and were worn by military wives or girlfriends.

Particularly popular around the era of the Great War (1914-1918), they were often given to wives or girlfriends (hence 'sweetheart') by servicemen as momentos and reminders of their absent loves. They would be worn by the lady as a token of loyalty and regard, and also to show their pride in having a husband or sweetheart who was serving his country. 

Sweetheart Brooches come with FREE P&P to UK 

SH 008 Argyll and Sutherland Highlanders

Price £7.50

 Argyll & Sutherland Highlanders

SH 010 Army Catering Corps

Price £7.50

Sweetheart Brooch with Army Catering Corps Crest

Quantity :

SH 021 Cameron Highlanders

Price £7.50

Cameron Highlanders Sweetheart Brooch with Wreath Emblem 

Quantity :

SH 025 Coldstream Guards

Price £7.50

Coldstream Guards Cap Badge Sweetheart Brooch 

Quantity :

SH 051 Grenadier Guards Grenade

Price £7.50

Grenadier Guards Grenade Sweetheart Brooch. Gold in Colour

SH 052 Grenadier Guards Cypher

Price £7.50

Sweetheart Brooch Grenadier Guards Cypher 

SH 086 Life Guards

Price £7.50

Sweetheart Brooch With Life Guards Emblem

SH 089 Royal Lincolnshire Regt

Price £7.50

 Royal Lincolnshire Regt Brooch with White Sphynx

SH 092 Merchant Navy

Price £7.50

 Merchant Navy Sweetheart Brooch

Quantity :

SH 103 Parachute Regiment - White Metal with Blue wings

Price £7.50

White Metal Sweetheart brooch with Blue Para Wings

SH 112 RAF Badge

Price £7.50

RAF  "Per Ardua Ad Astra" Sweetheart Brooch

Quantity :

SH 140 REME

Price £7.50

 REME Sweetheart brooch

SH 141 Royal Engineers (EIIR)

Price £7.50

Royal Engineers (wreath) Sweetheart Brooch Queens Crown

SH 149 Royal Irish Rangers

Price £7.50

Sweetheart Brooch with Royal Irish Rangers Harp 

Quantity :

SH 160 Royal Regiment of Wales

Price £7.50

Royal Regiment of Wales Plume of Feathers Sweetheart Brooch